Why We Started Hosting These
Here's the thing about financial software — it gives you all the tools, but doesn't always tell you which ones matter most for your specific situation. We were getting on calls with clients who'd spent weeks generating reports they didn't need, while missing indicators that actually mattered.
So we started these monthly webinars. Not to demonstrate features (you can read documentation for that), but to show how real businesses use our tools to spot problems early, identify opportunities, and make decisions with confidence.
- Breaking down financial statements without the jargon — what actually tells you something useful versus what's just noise
- Ratio analysis that goes beyond textbook formulas — which metrics reveal genuine insights for your industry
- Spotting trends before they become problems — the early warning signs we've learned to watch for
- Seasonal patterns that affect Australian businesses — and how to account for them in your planning
- When to trust your gut versus when to trust the numbers — because both matter, just at different times
The format's straightforward. We spend 35-40 minutes on the main topic, then open it up for questions. And people ask good questions — the kind that make everyone else say "oh, I've been wondering about that too."
Past participants include business owners trying to get better handle on their finances, bookkeepers looking to provide more strategic advice, and finance managers who want to see different approaches to common challenges. The sessions work because everyone's coming from a place of genuine curiosity.
